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Nonprofit Branding: Sneak Preview As Promised (not for distribution)

January 8, 2013 · Add Comment
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Background here; announcement below: We put the Nonprofit Branding Blog on hiatus over the Holidays so we could focus on developing a new VisABILITY service. In my last post (the one with Julie Bowen and Brad Pitt) I promised readers of this blog would receive a preview before the new service goes public. An email on [...]
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Nonprofit Branding: Confession. Apology. Explanation.

October 22, 2012 · 4 Comments
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I’ll explain this Brad Pitt photo in a minute.  But first, this update: Janice and I are starting a new company to service public broadcasting. It’s a big task. So, I am using this post to tell our readers I must take a break from writing the Nonprofit Branding Blog. No lack of commitment here: [...]
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Nonprofit Branding: Within 2 Minutes She Owned a Piece of Our Souls

October 2, 2012 · 5 Comments
Dawn & Ivan in the early days
At a conference in Breckenridge last Thursday, Dawn Engle commanded the attention of 75 corporate and government leaders.Two minutes into her story she owned a piece of our souls! Now she’s about to inspire you. Standing at the podium, referring to her own extraordinary experience, she claimed: the only problem with having a damn fool [...]
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Nonprofit Branding: Don’t Panic! Strategic Planning needn’t be complicated!

September 11, 2012 · 1 Comment
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Here is a minority view that may lighten your mood. It seems to me that nonprofit thought leaders – especially consultants and blog authors (including me) – are sometimes just a bit overwrought and doctrinaire. Especially when discussing strategic planning. Let’s look at a more relaxed viewpoint. We’ll begin with advice I was given by [...]
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Nonprofit Branding: Measure Your Media Cost & Marketing Results

September 5, 2012 · 1 Comment
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The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. (This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of  impressions is the [...]
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Nonprofit Branding Puzzle: People Don’t Know the ACLU is a Conservative Army…

August 28, 2012 · 5 Comments
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I have argued for this point for years.  It’s something of a jaw-dropper. Here we go again: the American Civil Liberties Union (ACLU) is not – repeat NOT – a left-wing, liberal, touchy-feely organization. The ACLU is a hard-bitten attack-dog for conservative principles!
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Nonprofit Branding: Belief Versus Fact – the Struggle Over Your Brand

August 21, 2012 · 2 Comments
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Your organization’s brand is public perception. It’s beyond your direct control. So, ask yourself: 1) how does the public make up its collective mind? 2) how does my nonprofit influence that process? Great questions. I’ve wondered about them for years. Now, maybe we have an answer.
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