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How To Survive a Media Feeding Frenzy

March 27, 2012 · Add Comment
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Your nonprofit made a mistake. Print and broadcast media want a statement. On the record. From you! Your brand is threatened, and you are in the hot seat. What to do? What not to do? Calm down. We’ll show you how to handle the situation. You’re not the first to face this problem. In fact, [...]
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NONPROFIT BRANDING: Protecting Your Brand From Media Misfires

March 20, 2012 · 3 Comments
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Tips to protect the brand when your nonprofit is covered by mass media : • planning the sequence with which you move your information; • anticipating possible exploitation of your message; • dealing with toxic media coverage – when you are right AND when you are wrong; • adopting a simple policy to help protect [...]
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NONPROFIT BRANDING: The University President Did As His Board Asked. So They Fired Him!

March 13, 2012 · 1 Comment
Last week’s post contained the following example of a media misfire you can avoid…. Yielding to self-indulgent hubris, the trustees and state political leaders fired the president when the media reported an action they favored. The reason? He did not give them advance warning that he was taking the steps they had urged him to take. [...]
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NONPROFIT BRANDING: Coverage By Mass Media Can Screw Up Your Nonprofit Brand.

March 6, 2012 · 2 Comments
Last week’s post set the stage. We described how Herbert Hoover’s brand went into the toilet. An unsuspecting and stressed public embraced an outright lie fed to it by a political opportunist who was running for the vice presidency. Even today our 31st President is known as the boob who put the nation into an [...]
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NONPROFIT BRANDING: The Vice Presidential Candidate Re-Branded The President With A Lie.

February 28, 2012 · 5 Comments
The Vice Presidential candidate lied about the sitting president. He branded the president with a false image. The new brand lasted for 73 years. Any lesson here for nonprofits? You bet there are! (Lessons for voters, too….) We present four important branding lessons derived from an interesting historical twist. We end with a contrast between [...]
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NONPROFIT BRANDING: It Hurts My Pride To Write This Post!

February 21, 2012 · Add Comment
We have a rich assortment of nutritious goodies this week. BLOG – Want to meet a woman who writes a blog like this? Her blog  is better than mine - a Super Resource! (You should read it regularly. My pride will recover. Your benefits will continue.) PLUS: info on how you can purchase imprinted branding products at or below [...]
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NONPROFIT BRANDING: Another Inexcusable Branding Crisis. But A Good Lesson For All Nonprofits.

February 14, 2012 · 1 Comment
The nonprofit’s leadership was puzzled about  community indifference to its work. Which was harder on the nonprofit’s leaders: learning they were themselves the cause of the branding problem? Or being embarrassed by an outsider? Final question…does their misplaced marketing emphasis help identify a risk faced by your own organization? This a story of a self-inflicted [...]
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