Nonprofit Branding: I once asked a benefactor to keep her $5,000 check!

iStock_000008107569SmallShe surprised me by saying “Well, young man – make your pitch…” as she pulled the check out of her purse.

You think rejecting the gift proves I am crazy. Right?

See  if you change your mind after viewing this account of a really weird fundraising incident – a million dollar lesson. For me. And now for you.

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