NONPROFIT BRANDING: Nonprofits Spend $40 Million a Year on These Things

Cup of drinkThe simple spot-color mug. This post summarizes advantages and limitations of this branding product. Consider it Mug Mastery 101 – a prelude to future posts about upscale EyeMax and Matte Mugs. For extra credit, another future post will explain return on investment of this basic marketing tool. This is important marketing info – if you know cost per impression you can better allocate your budget. Start here….





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